Super Ball ended up becoming the idea for the term "Super Bowl." The first two contests between the NFL and the AFL were labeled the "World Championship Game." After the second such contest, the owners were sitting around trying to come up with a snappier name when Lamar Hunt, the guiding light of the American Football League, and the owner of the AFL's Kansas City Chiefs, remembered watching his daughter play with a high-bouncing Super Ball a few days earlier and 'ball' morphed into 'bowl. 'Voila...Super Bowl!
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