It all started in 2009, as a way to celebrate the 250th anniversary of Arthur Guinness – and the Arthur Guinness Day was created. Since then, every year, the day has been celebrated in September. Whilst it is seen as a marketing ploy by Diageo, the owner’s of Guinness…which I must admit is likely the case, it still works for me…as it gives me another excuse to raise a toast to Arthur Guinness.
- Arthur Guinness Tent
- Relaxing inside the Tent
- Guinness Galore
This year, Guinness Singapore opted to celebrate by arranging a free concert in Singapore – at a ‘secret venue’. 1759 tickets were on offer…and basically people had to select ways to get them, either taking a photo with Guinness symbolised somewhere, or similar. My approach was based on the Guinness tent being created at Raffles Place which was created to market the new Guinness tap – you went there, poured your own Guinness and you get 2 free tickets + a free pint to enjoy. So I did this route – haha 🙂
- Guinness Story Begins…
- The Magic Ingredients
The concert itself was actually based on the Promenade at Bayfront, near Marina Bay Financial Centre, which for us was a perfect location – after work.
- Pint 1-2-3-4…I lost count!
- Arthur’s Day 2013 Singapore – 27 Sept 2013
- Fray Fray Fray!
- Fray Fray Fray!
- Amazing Sounds
- More of the Fray
It was on Thursday 27th September, and the Fray (US music act) was the band that played throughout the night. I must admit it was very enjoyable, and the best thing is, people kept giving us their free Guinness vouchers, so we only paid a few pints during the night – the voucher allowed a free pint – BONUS! When we did have to buy a pint, it was only S$10 per pint, so about S$4 cheaper – so not too bad 🙂
- Bring it on!
- Fray rocks!
- Fray rocks!
- The Fray!
- The Fray!
- The Fray!
- The Fray!
- Having Fun!
All in all – a great night! Hic!!
- Crowd Surfing…almost!
- Singing it live!
- Enjoying the atmosphere!
- Nice views!
































