Tag Archive for Promenade

Arthur Guinness Day

It all started in 2009, as a way to celebrate the 250th anniversary of Arthur Guinness – and the Arthur Guinness Day was created. Since then, every year, the day has been celebrated in September. Whilst it is seen as a marketing ploy by Diageo, the owner’s of Guinness…which I must admit is likely the case, it still works for me…as it gives me another excuse to raise a toast to Arthur Guinness.

The Guinness Tent - Outside

The Guinness Tent – Outside

This year, Guinness Singapore opted to celebrate by arranging a free concert in Singapore – at a ‘secret venue’. 1759 tickets were on offer…and basically people had to select ways to get them, either taking a photo with Guinness symbolised somewhere, or similar. My approach was based on the Guinness tent being created at Raffles Place which was created to market the new Guinness tap – you went there, poured your own Guinness and you get 2 free tickets + a free pint to enjoy. So I did this route – haha 🙂

The Fray

The Fray @ Arthur’s Day

The concert itself was actually based on the Promenade at Bayfront, near Marina Bay Financial Centre, which for us was a perfect location – after work.

Great views inside the Tent!

Great views inside the Tent!

It was on Thursday 27th September, and the Fray (US music act) was the band that played throughout the night. I must admit it was very enjoyable, and the best thing is, people kept giving us their free Guinness vouchers, so we only paid a few pints during the night – the voucher allowed a free pint – BONUS! When we did have to buy a pint, it was only S$10 per pint, so about S$4 cheaper – so not too bad 🙂

All in all – a great night! Hic!!

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